Unit 1

National Differences

Learning Outcomes

  1. Using their appreciation of national political, economic and cultural differences, students will be able to make informed decision about the suitability of a location for a business endeavour.
  2. Using methods to classify cultures, students will be able determine the appropriateness of an international location for doing business.
  3. Students will be able to advise firms on the business complications arising from political and economic risks?


Reading texts efficiently

Rule #1
Never read without specific questions you want the text to answer. If you want your reading to stay in your memory, you must approach your text with a list of questions about the particular information you are after, and search the text for the answers to those questions. Don't just read with the hope that an answer will appear.
Rule #2
Never start reading at page 1 of the text. If there is a summary, a conclusion, a set of sub-headings, or an abstract, read that first, because it will give you a map of what the text contains. You can then deal with the text structurally, looking for particular points, not just reading blind and so easily getting lost. Always keep in mind what you need, what is relevant to the question you are asking the text.
Rule #3
Think critically as you read. In reading academic texts you need to develop a personal (but nevertheless academic and rational) response to the article/ theory/ chapter through (1) developing an understanding of the content and (2) evaluating and critiquing the article. Therefore, before reading a text closely, read the introduction or abstract and skim read the text to give you a preliminary idea of what it is about.

While doing the reading, focus on these three questions:

  1. How would you define political, cultural and economic differences?
  2. Why are they important?
  3. How would you use them to influence your location selection decision?
  • 12 Pillars:
    Schwab, K., & Sala-i-Martín, X. The global competitiveness report 2014–2015. World Economic Forum.
  • Assess and Culture:
    Hamilton, L., & Webster, P. (2018). The international business environment. Oxford University Press.
  • Economics:
    John, J., Wild, W., & Kenneth, L. (2019). International business: The Challenges of Globalization. Pearson Education Limited.


Test your knowledge of National differences. You can submit the quiz only once. Your quiz will not be submitted until you press the submit button at the end of the quiz.

For convenience, there is a pdf version of the quiz provided in the sidebar on the left of the quiz screen.

To do the quiz, click on the quiz link in the course outline.

Test 1

The test must be submitted on the due date. Not before. Not after. In addition, your assessment must be emailed in html or pdf. Use your student ID to name the file e.g. 123456789.pdf

Make use of the Reading material and Online References provided above.

Follow the link for a pdf version of test 1 course outline.